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01-13-2013, 11:03 PM
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#1
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DC Crew
Posts: 83
Member #894
Member since: May 2003
Location: Dallas/Texas/USA
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Thanked 25 Times in 14 Posts
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C7 - Chevy Branding
Rather than try and lead this discussion, I'll just throw out some uncommon stats that may be of interest...and see what you guys think about Chevy's marketing strategy, and how the C7 contributes.
The following stats are about global brand recognition across all industries. FYI - Coca Cola is number 1.
And here are the rankings for the auto makers in the Top 100.
Rank/Brand/% change in brand awareness from previous year
10 - Toyota +9
11 - Mercedes +10
12 - BMW +18
21 - Honda -11
39 - VW +18
45 - Ford +6
53 - Hyundai +24
55 - Audi +17
72 - Porsche +12
73 - Nissan +30
87 - Kia - New
99 - Ferrari +5
Thoughts?
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01-14-2013, 07:40 AM
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#2
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You've been pimped!!
Posts: 10,209
Member #80197
Member since: Jan 2009
Location: Orlando, FL
My Corvette(s)
1985 Z51
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My thought is that I don't see Chevy on that list at all.
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"Alexa" - 1985 Z51 - In memory of the last Corvette Dad owned. |
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01-14-2013, 10:09 AM
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#3
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Posts: 14,085
Member #76657
Member since: Oct 2008
Location: Crowley, TX
My Corvette(s)
2013 Coupe, 2009 Coupe - traded, '74 Coupe totalled, '77 Coupe sold
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Thanked 123 Times in 91 Posts
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Ford has been marketing small cars heavily in Europe for decades, and with some success. GM has only made a token effort and failed every time. I'm not sure why this is, but it's the reason Ford is on the list.
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01-14-2013, 10:26 AM
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#4
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Posts: 15,868
Member #67576
Member since: Nov 2007
Location: Schererville, IN
My Corvette(s)
1979 L82 4speed
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Probably because GM is not leading edge. GM is a follower, a copier.
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I'm taking care of my procrastination issues, just you wait and see. |
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01-14-2013, 11:23 AM
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#5
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Posts: 14,085
Member #76657
Member since: Oct 2008
Location: Crowley, TX
My Corvette(s)
2013 Coupe, 2009 Coupe - traded, '74 Coupe totalled, '77 Coupe sold
Thanks: 6
Thanked 123 Times in 91 Posts
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Quote:
Originally Posted by blckslvr79
Probably because GM is not leading edge. GM is a follower, a copier.
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I tend to think it is because they have always been pretty smug about being the biggest car manufacturer in America. I just don't think they ever felt like they needed to go after the world market because it is so different from their traditional market, would cost a lot of money, and....why would Number One need to do anything different? The future worldwide is in small, low cost, and fuel efficient cars. Ford has a massive head start on that market.
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