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Old 02-22-2013, 07:26 AM   #1
dobrenyr
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GM is re-vamping the new Malibu after just one year!

For those that don't like the looks of the new C7 and are afraids that it might now get update or fixed, i have just heard that GM is doing a re-style on the new Malibu which just came out this past year... apparently sales did not take off as they expected. So after one year, they can do this on the Malibu so let's hope that they get the message on the C7. For those that love the C7 styling, you might have an opportunity to then purchase one of the most unique Corvettes ever. Always looking on the bright side !
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Old 02-22-2013, 09:42 AM   #2
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GM is going to have to do more than change the styling to get that car selling again. I own two older Malibu's - a 2004 Maxx and a 2010 LTZ V6 - and the 2013 was a major disappointment.

Now we're looking at a replacement for the 2004, and it doesn't include the 2013 Malibu.

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Old 02-22-2013, 09:48 AM   #3
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It was not so much about the Malibu as it is about the potential for GM to perform a quick re-style if necessary. This same logic can be applied to the C7. We had a debate a while back how they might refuse to update the styling and how much it would cost... but this example shows that they can do such a thing if it hits them where it counts.

I actually drove one the other day, it was ok.... nothing spectacular but fine as a beater. Actaully a bit bigger and nice. But it looks like Ford is becomming the interiour/exterior design leader as of late...
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Old 02-22-2013, 12:30 PM   #4
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I had to rent a 13 Malibu a while back....my God that car is terrible. The seats are obviously made to 400 lb Americans. You may as well have fitted a bench, they are so flat. The car drives like a 1980's Buick. The instrumentation look about a decade out of date.

It has a lot of issues.
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Old 02-22-2013, 12:33 PM   #5
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I understand your motivation, but please don't get your hopes up too much. The production capacity for the Malibu is 312,000 units per year (5 day week). My info is a bit dated, but GM had 197,000 units sitting on lots and inventory at last count.

This level of volume enables amortizing tooling and engineering costs per car to a manageable number per car. The Vette annual volume is (very roughly) 10% of the Malibu's. Therefore, to obtain similar amortization of similar engineering and tooling costs, per unit, it takes 10 times longer.

On the other hand, there was a time in GM history that rather than respond to the market, they would have offered deeper discounts rather than redesign. So, yes, this new GM mentality is a good sign if the C7 doesn't sell well, but the numbers seem to really limit the possible response. JMHO
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Old 02-22-2013, 02:46 PM   #6
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Quote:
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I understand your motivation, but please don't get your hopes up too much. The production capacity for the Malibu is 312,000 units per year (5 day week). My info is a bit dated, but GM had 197,000 units sitting on lots and inventory at last count.

This level of volume enables amortizing tooling and engineering costs per car to a manageable number per car. The Vette annual volume is (very roughly) 10% of the Malibu's. Therefore, to obtain similar amortization of similar engineering and tooling costs, per unit, it takes 10 times longer.

On the other hand, there was a time in GM history that rather than respond to the market, they would have offered deeper discounts rather than redesign. So, yes, this new GM mentality is a good sign if the C7 doesn't sell well, but the numbers seem to really limit the possible response. JMHO
completely. If the C7 doesn't sell well, they're not gonna invest that kinda money after they've already invested so much. Worst case scenario they kill the Corvette in favor of something they can start with a clean slate, but I really don't see that happening either.
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Old 02-22-2013, 02:55 PM   #7
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With a simple rear end cap and replacing the rear hatch, all cosmetic, they can quickly turn the looks issue around to be acceptable to all parties. A hint of split window would work wonders... it would cost big to replace all that substructure between the frame and the skin... i don't see them doing that so we are stuck with the basic shape which is not too bad...
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Old 02-23-2013, 07:05 PM   #8
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the new Malibu isn't a bad car. it's a terribly AVERAGE car. It doesn't do anything bad but it's not a hot commodity either.

GM screwed the pooch on rushing the launch with only the ECO option available. This is an attempt to relaunch the car and disarm some of the critics.
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Old 02-25-2013, 08:25 AM   #9
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two slighly different updates:
While watching CARBUSINESS they were interviewing Ralph Gilles from Chrysler SRT talking about the Dodge Ram re-design and how the look has become iconic for their pickup brand and how they want to maintain critical styling ques and how careful they were not to offend their customer base. Wow, it seems that GM didn't care much for their customer base by comparison. Maybe that's why Chrysler is doing so well as of late, compared to GM.
The other item, everytime i hear of the "overwhelming" approval for the new C7 design by "everyone" i wonder why C&D in their latest issue's letters to the editor were ALL negative on the C7? Usually, you would get a mix of positive and negative comments, but in this issue, they were 100% negative... what's up with that ?
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Old 02-25-2013, 02:08 PM   #10
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Quote:
Originally Posted by dobrenyr View Post
two slighly different updates:
While watching CARBUSINESS they were interviewing Ralph Gilles from Chrysler SRT talking about the Dodge Ram re-design and how the look has become iconic for their pickup brand and how they want to maintain critical styling ques and how careful they were not to offend their customer base. Wow, it seems that GM didn't care much for their customer base by comparison. Maybe that's why Chrysler is doing so well as of late, compared to GM.

The other item coming out of the Chrysler Camp in respect to their trucks. They are no longer Dodge Ram Pickups. They are now a separate division under the RAM Moniker. Watch their commercials and you see "RAM Trucks, Trucks are all we build". Pretty slick marketing plan.
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