The automotive industry, and in the USA especially, has something of a blunt topped pyramid-shaped arrangement of executives. There are very few at the top who wield or once wielded very significant power in multiple Automotive organizations. Bob Lutz is one of those people. He served as an exec of ALL of the Detroit Big Three:
- Executive Vice President of Ford Motor Company
- President and then Vice Chairman of Chrysler Corporation
- Vice Chairman of General Motors.
But he's retired now, right? He still goes to the same dinners and parties as those still sweating the grind daily and few are respected as much as Lutz.
Lutz was one of the earliest confirmations of Corvette rear-mid engine production.
Now, according to Road and Track, Lutz has stated, "...the goal is to sell the C8, version for version, at a little more than the C7. The superfast variants will come out two to three years later and cost more than $100,000, just like today’s phenomenal ZR1. The goal, as always with Corvette, is to equal or beat exotics costing many times more. It will be the best value on the planet.”
In the face of many doubters, I have repeatedly made the case that from a pure cost standpoint, there is no justification for a rear mid-engine car to cost significantly more than a similar front engine/rear drive car - especially from today's Corvette. I have presented Actual pricing and production/sales information showing that a $100k base price cannot sell enough units to keep Bowling Green open. GM is closing passenger car plants to tool up more SUV plants demonstrating that GM is more responsive to market dynamics than the old "If we build it, they will buy it" failed philosophy.
GM shareholders would bring a class action lawsuit against the Board of Directors if $750Million was spent on a factory for a business model that REDUCED units produced and Gross Profit.
Set all of my arguments aside and reread Bob Lutz's quotes...and smile my friends. If you can afford a C7, you will be able to afford a C8. If you can afford a 3-4 year old C7 you will be able to afford a 3-4 year old C8. SMILE!