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American cinema operators are fuming about proposed federal rules that could require them to disclose the calories in their food - including popcorn, a highly profitable item.

A provision in the federal healthcare law stipulates that restaurant chains with at least 20 US locations must provide the calorie content of menu items. Last year, the Food and Drug Administration said it intended to apply the provision not only to restaurants but also to cinemas.

Alarmed at the prospect, representatives of the National Association of Theatre Owners have been lobbying the FDA and congressional staff in recent weeks to exempt cinemas from the nutritional labelling requirement.
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They argue that the proposed rules are an unwarranted intrusion into their business because people visit cinemas to consume films, not food.

''We're not restaurants where people go to eat and satisfy themselves,'' Gary Klein, the trade group's general counsel said. ''It's dinner and a movie, not dinner at a movie.''

Cinema operators have an interest in fighting the proposed rules, as they generate up to one-third of their revenue from selling popcorn, soft drinks and other snacks. Popcorn is especially profitable, with a bucket that sells for $US6 costing 15¢ to 20¢ to produce.

A 2009 survey based on laboratory tests conducted by the Centre for Science in the Public Interest in Washington found that a large popcorn serving contained as much as 1460 calories - which is the equivalent of eating nearly three McDonald's Big Macs.
 

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if it's main business is selling the cinema and not the meal, as they said "dinner AND a movie, not dinner AT a movie" then there shouldn't be any problem labeling what the calorie content is. It's being a bit hypocritical of the cinemas to make a big deal about how it's so bad to put the nutrition facts up when their main argument appears to be that the food there is no big deal.

~wd40:buhbye:
 

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Who the hell buys any of the food there anyway? Unless you like to pay 10x more for something than you can get at the store before hand. :crazy:
 

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Who the hell buys any of the food there anyway? Unless you like to pay 10x more for something than you can get at the store before hand. :crazy:
:lookinup:
I do.

Theater popcorn is the best. :thumbsup:

As for calorie count.....who the **** cares? It's popcorn-not a meal. The government needs to back off.
 

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