Depended on your deff. on "scratch"! Has it gone through the paint all together? Or is this just a superfiscal scratch?
Let's assume it's through the paint....how bad do you want it to not show? Do you have the cash to get it fixed by a pro in a good shop? Where is it on the car?
I know that SOME body shops would be willing to mix you up a small little mini jar of paint and you can try and touch it up yourself. WON'T probably look nearly as good...but it can save you some money. Only down side is that red is a hard color to match (normally)...you have a paint code on the car, but they should be able to match it or look up the color based on the car code.
Doing it yourself is probably not what I would suggest...but it's better than nothing if you can stand to look at the scratch and don't have the extra money to spend to get it done correctly. Good luck!
Pep Boys, 3M Swirl Mark Remover, microfiber towel. Rub perpendicular to the scratch, do it in good lighting, and rub firm. Anything more than one spot, then get crazy and buy all of the other stuff and do the whole car while you're at it.
You may want to just try Meguiars Scratch X on a clean soft cotton cloth. Rub into the area of the scratch and let dry, then buff out. I've gotten quite a few minor scratches that are not too severe out with no noticable marks afterwords.
Sorry to hear about the scratch! I've got a few, and every time I walk up to the vehicle, my eyes are drawn to them.
Removing by hand: Tough depending on the scratch. If you have our Swirl & Haze Remover, or Meguiar's Scratch-X, using a MF applicator pad, rub along, then against the scratch. Follow with a mild polish, like our Revive, or a paint cleaner-polish by a competitor. Continue to do the process following one product after the other, maybe six or seven times. You shouldn't hurt the finish, and the scratch will likely start to fade away. Call me in the garage while you are doing it if you want real time advice!