VW is really trying to get into the "high end" market. That thing looks like it will have a high msrp. The new Tourgue (sp?) is around 50k loaded. But it is a nice SUV. Passat's have jumped in price every year.
I only know this cause my buddy is GM at the local VW/BMW/VOLVO dealership. When the beers come out, all we talk is cars.